Shein releases new products every single day — no exaggeration. More than 1,000 brand-new designs are added to the catalog each week, and a good portion of them are available for free trial at the Test Center.
The items in the new collection are exactly the ones Shein most needs someone to review: they still have zero reviews, and it’s the first opinions that decide whether the item will be a hit or discontinued.
How Shein launches a new collection
Unlike traditional brands that release collections seasonally (spring/summer, autumn/winter), Shein operates on a continuous flow model:
- All day200-500 new products are added to the catalog.
- Every weekEntire categories are being revamped.
- Every monthMini-collections (collabs, special editions) are emerging.
- Every seasonMajor catalog changes geared towards the upcoming season.
This constant back and forth means there’s always new product trickling into the testing program. You don’t have to wait for a “collection launch” like with conventional brands.
New product in the tester program.
Newly published items — with 0 to 5 reviews — are Shein’s priority in the testing program. The logic is simple: a product without reviews doesn’t inspire confidence in potential buyers. The first 3-5 reviews with photos are crucial for boosting sales.
This opens a clear window:
| Product | Existing reviews | Shein’s priority in the tester | Your probability |
|---|---|---|---|
| Newly published | 0 | Maximum | Very high |
| 1 week on air | 1-5 | High | High |
| 2 weeks on air | 5-20 | Average | Average |
| 1+ month on air | 20-100+ | Low | Low |
Targeting a product with 0 reviews is the most effective way to maximize approval.
Strategy: Apply early
The timing within the week also matters:
- Monday and Thursday morningsThe days with the most new products published.
- First 24 hoursThe window with the least competition per item.
- WeekendFewer active testers, which may favor orders submitted on Friday.
Reviewing the program on Mondays and Thursdays in the morning — before most people — is the most impactful action you can take.
Difference between “new season” and “new collection”
In the Shein app, these terms appear in different contexts:
New season: extensive seasonal change. When spring arrives, the entire spring clothing section is renewed. Thousands of products are moved at once.
New collectionIt could be a themed mini-collection (collaboration with an influencer, limited edition, capsule collection). It’s more sporadic and appears irregularly.
New product (in the program)Any newly published item, whether or not it’s in a specific “collection.” These are the most relevant for the tester.
New pieces that reappear most often in the program.
The types of products that most frequently become new:
- T-shirt with new print.The category with the highest turnover of new products.
- Seasonal dressEach change of season brings dozens of new models.
- Trendy accessoryJewelry and glasses that copy what goes viral on social media.
- Sportswear: a growing category with frequent releases
- Home productSeasonal decoration and organizer with an updated design.
How to keep up with the releases
To avoid missing out on newly released products:
1. Turn on app notifications.Shein can notify you about new features in the program.
2. Check Monday and ThursdayThe main update days
3. Save the categories that interest you.Identify which ones renew most frequently.
4. Follow Shein on social media.Collection launch is announced beforehand on Instagram and TikTok.
Common questions
Are products from the new collection included in the testing program?
They enter. A portion of each release arrives at the Testing Center. Products with 0 reviews have top priority.
When do new products enter the program?
Especially on Mondays and Thursdays. Checking the schedule on those days in the morning offers more opportunities.
Is it better to order a new product or an established one?
New products (0-5 reviews) have a much higher chance of being approved because Shein needs the initial reviews.